What an architecture firm's portfolio website needs to win projects
Clients and tender panels check your website before they call. What it must show, page by page.
- Lead with projects, organised by sector.
- Each project page should explain the brief and the outcome, not just show images.
- Show the people: principals, credentials and approach.
- Make enquiries and tender contact easy.
For architecture firms, the website is often the first test in a selection process. Developers, private clients and tender panels look at it to judge experience, quality and fit before any meeting.
Pages it needs
| Page | What it shows |
|---|---|
| Projects by sector | Residential, hospitality, commercial, public, interiors |
| Project pages | Brief, site, approach, area, status, images, drawings |
| Studio and people | Principals, team, credentials, registrations |
| Approach | How you work, from concept to delivery |
| News and awards | Recent work, recognition, talks |
| Contact | Office, email, enquiry form, tender contact |
Project pages that persuade
- Start with the brief and the constraint you solved.
- Use a mix of renders, photographs, sketches and plans.
- State the facts: location, area, client type, completion year, your role.
- Add a short quote from the client where you can.
Technical basics
- Large images, compressed so pages still load fast.
- Works perfectly on mobile.
- Search-friendly project titles: "Boutique hotel, Al Ula" rather than "Project 07".
Interior studios: see how Dubai interior studios win clients. For storytelling, read brand storytelling for Gulf luxury.
How Husbar can help
Husbar designs portfolio websites and marketing for architecture and design firms in the UAE and Saudi Arabia. See Husbar architecture and design marketing.
Frequently asked questions
How many projects should an architecture site show?
Enough to prove range and quality in your target sectors. Fewer, well-explained projects beat a long gallery.
Should renders or photos be shown?
Both, clearly labelled, so visitors know which projects are built and which are in design.
Does an architecture firm need SEO?
Yes. Clients and developers search by sector and location, and project pages can rank for those searches.